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The supply chain that lives inside the salon

Most distributor portals sit outside the salon's day. belOS runs inside it \u2014 consultation, colour tracking, retail checkout, CRM and rebooking. For your brand, that means the rep, the order, the price and the proof all happen where the salon already works, so stock moves and sell-through is measured, not guessed.

From shelf to sell-through, on one phone

Six capabilities no distributor portal can match \u2014 measured, gated and proven.

Real consumption, measured

Every consultation logs shades and peroxide in millilitres and deducts from live stock. You see which products actually move off the shelf — not just what was ordered.

Education, closed-loop

Salons request training in-app; your trainers see live availability and book sessions linked straight to the salon record. No more certification spreadsheets.

Promotions that reach the chair

Push a launch, a special, a ranked Top Sellers list, or a Pre-order to the exact salons carrying the brand — gated by province, town or countrywide. The salon forwards a client-ready WhatsApp in one tap.

Orders & prices without the paper

A rep builds an order from the brand catalogue; a Sage X3 sales quote is pushed automatically on the salon’s brand account. Price updates land on the salon’s shelf in a single accept/decline batch.

The account book, live

Carried brands, account balance and credit limit (nightly Sage X3 sync), last-visit date, monthly target pace and stock-on-hand — all before the rep drives out. GPS-verified check-ins keep visit data honest.

Sell-through you can prove

Brand-sales reports measure retail sales to end-clients from salon POS, not just wholesale orders. Promotion reports close the loop: salon buys vs. client buys, within the campaign window.

Brand integrity, built in

Premium positioning stays intact — no rogue discounting, no off-territory pushes.

Brand integrity by design — reps submit brands for admin approval before tagging promotions or orders

Territory & team control — national, regional and Marketing Manager seats, each with assigned brands and pages

Account health, not just sales — credit-limit flags hold an order before it breaches

The commercial model

Tailored to your team size and reach. Enquire for a quote.

Lead licence

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Founding / Standard / Pro portal access for the lead rep — pricing on request

Marketing Manager seat

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Per junior rep on the team — pricing on request

Promotion pushes

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Continuous, accountable campaigns — pricing on request

Enquire for more info

Pricing is set per supplier based on team size, territory and campaign volume. Reach out for a tailored quote.

What's new

Just shipped for brands

belOS keeps shipping — these capabilities landed recently and are already in every active account.

New

Route planner that optimises itself

Auto-suggests the salons visited longest ago, 2-opt-refines the milk-run for the shortest drive, then opens turn-by-turn in Google Maps. No more sticky-note loops.

New

AI visit capture

A rep taps once, speaks the visit, snaps a shelf photo — belOS turns voice, GPS and vision into a structured visit log with zero typing.

New

Manager-authorized pipeline

Reps can't inflate the board — every lead is gated by the line manager before it enters the active pipeline, with a full stage-history audit trail.

New

Rep leaderboard & brand scoreboard

See who's moving which brand, ranked month on month — so coaching, incentives and territory calls come from numbers, not hunches.

New

Margin at the order

The salon's net price and your profit margin show on the order builder before you finalise — no post-hoc discount surprises.

New

Promo calendar

Every push lands on one shared calendar so two brands never collide for the same salon in the same week.

New

Retail-execution audits

Every rep visit now ends with a scored compliance audit — pass/fail per item, a compliance %, and shelf photos — so retail execution is measured, not guessed.

New

Salon self-serve ordering portal

Salons browse your catalogue and place an order 24/7 on their own account number and discount — the email lands in your inbox, the Sage X3 quote follows automatically.

New

Dropship fulfilment

Mark a line dropship-eligible and salons sell it to clients without holding stock — you ship direct to the client and belOS tracks the salon's commission.

New

Lot & expiry traceability

Batch and expiry dates on every tube and retail unit drive near-expiry warnings and instant recall traceability — across the whole salon network you supply.

New

AI marketing planner

Plan a campaign, let belOS write the ad copy, and track reach and engagement from one planner — your brand stays consistent without a brief every time.

New

Promotion Manager for salons

Salons now build their own discounts and bundles that apply at checkout — fed by the special-sale prices you pushed, so your trade terms reach the till.

New

Daily brand-sales ingest

Drop the daily Sage X3 export and belOS parses invoiced turnover per rep, plus confirmed, unconfirmed and quote orders — replacing the spreadsheet your managers rebuild every morning.

New

18:00 pipeline & sales digests

Each rep gets a daily email of open leads, overdue follow-ups and their brand turnover at 18:00 — the spreadsheet tracker your managers already keep, now automated.

New

Rep tracker, live

Last GPS check-in, target pace for the day, month and quarter, orders paid vs pending and every visit photo — for any rep on the team, on one screen.

Positioning

belOS vs the field

Why distributor portals and field-sales CRMs still leave the salon-rep gap open.

Real consumption — shade & peroxide sold in ml

belOS Live from every consultation
Distributor portal Order history only
Excel + WhatsApp Guesswork

Sage X3 order & price-update sync

belOS Auto quote on the brand account
Distributor portal Manual entry
Excel + WhatsApp Re-keyed

Brand-gated, territory-scoped promotions

belOS Province / town / countrywide
Distributor portal Bulk blast
Excel + WhatsApp No control

Account health flags before an order breaches

belOS Credit-limit + balance live
Distributor portal After the fact
Excel + WhatsApp You find out late

GPS-verified rep visits + AI auto-capture

belOS Check-in, voice log, photo
Distributor portal Check-in only
Excel + WhatsApp Self-reported

Promotion sell-through you can prove

belOS Salon buys vs client buys
Distributor portal Pipeline only
Excel + WhatsApp No close-the-loop

Competitor descriptions reflect common capabilities of generic salon POS, distributor portals and field-sales CRMs as of 2026 — not a specific vendor's current plan.

The one-liner

belOS makes your brand the easiest brand for a salon to buy from, stock correctly and sell through — because the supply chain lives inside the salon, not beside it.

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